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How A Bank Achieved A 676% Increase On Their Target Accounts And A 249% Increase Of Total Consumer Accounts All From A Simple Six Week Promotion I know what your thinking, 676%, that's impossible. Well it's not impossible. The truth is, it is very possible. We have worked with companies all over the country to successfully increase their business, anywhere from 20% to as much as 676%, regardless of their industry. Sound to good too be true? Well take a look at this and you tell me. Our system was applied to a bank looking to generate new account holder. Target Audience: New accounts for people over 50 years of age -- Top 50 Account Objective: Increase number of accounts Program Length: 6 Weeks Communication Strategy: Direct mail to 20,000 people, using a selective mailing list of adults over 50, living in the local area, with an income of more than $60,000 a year. As a follow-up they received postcards and a week before the campaign ended voice mail messages were sent reminding them of the deadline. Billboards were place at seven strategic location to serve as reminders and inform the people outside of the mailing campaign. Qualifiers: Open a new Checking Account Goal: Initial goal was to open three times the number of Top 50 accounts than normally open in a six week period. Results: The program actually generated:
This Is A 676% Increase On Their Target Accounts And A 249% Increase On Total Consumer Accounts Opened During A 6 Week Promotional Period! It's time you stopped following the crowd. Stop following your competitors into price wars. The only way to guarantee success in today's marketplace is to Monopolize Your Marketplace. To do this you must convince your target audience,
They Would
Have To Be An Absolute Fool To Do Business Call 1-888-851-0466 right now and speak with one of our highly trained promotional consultants. With only 10 minutes of your time we will be able to explain how travel incentives work, evaluate your promotional history, and help you decide if travel incentives are the right choice for your business. |
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