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incentive ideas for industries that start with that
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A-B-C-D-E-F-G-H-I-J-K-L-M-N-O-P-Q-R-S-T-U-V-W-X-Y-Z
Free
Promotional Ideas from A to Z. We have a
lot of different businesses here and we have put
them in alphabetical order. With the hope that it
will be a resource on how businesses could use vacation incentives?
Incentive
Magazine, USA Today, American Express Incentive
Services, University of Chicago have all done
studies on what incentive motivates people the most.
They found that Vacation Incentives is the #1
motivator.
Before we
get started with the individual businesses and types
of applications perhaps we should touch on internal
promotions.
Every business can use internal promotions. Awards
where they give vacations to the salespeople for
good performance or they award it back in the shop
for safety awards or for having a safe year. Or
maybe at the end of the year if someone has had
perfect attendance, they might get a vacation for
that. And of course, the obvious, the birthdays,
the baby gifts, the wedding gift or replacing the
Christmas turkey with something a little more
original and maybe just a little bit more exciting
than just a Christmas turkey.
Certainly
all businesses have more customers to award than
they do employees to award. The business should use
vacation incentives for their customers and help
them to build profitability. Then the business will
look at the vacation incentive as being something
that can provide them a return on an investment
rather than just being another expense for the
business.
Return on
investment, that’s a very, very key point and
business owners are looking for more profitability.
They are all interested in that bottom line and what
impacts the bottom line most in their eyes is
increasing that business. Getting more consumers to
visit their store, getting more consumers to
purchase their product, getting more consumers to
purchase higher profit items. Or getting them
to buy more of their product rather than their
competitor’s product.
For wholesalers, the incentive idea might be to get
better shelf space, better display area in the
retailer’s store for his particular product.
Before, we really get started with these; there are
certain ways that all businesses can use promotions
for their consumers. That we see a lot of the
salespeople going out and selling sweepstakes type
promotions. Come into the store. Register to win
and we are going to give away a vacation. Then they
can improve that a little bit by doing some sort of
weighted sweepstakes, which is for every $100 that
you purchase you’re going to get your name in the
hat to win a vacation. And so obviously, the more
that you purchase, the more opportunities that you
have to win. And that makes a little bit more sense
for the business. But neither one of these
promotions really from our experience, improved
profitability in that business tremendously.
The
incentive promotions that we see that really work
are those that are structured where we ask the
consumer to take a certain action and when he takes
that action, he gets the vacation incentive. Like
do this and we get the vacation. Or buy this and
you get a vacation. It simply takes some action and
that action will result in the vacation incentive
being awarded to me.
So it’s
not, “win a vacation incentive”, it’s “earn a
vacation incentive”.
I
think that the “earn a vacation incentive” is a term
that conveys I’m not giving this away. My customers
are doing something to earn it. Let’s jump in
here. Let’s talk about some kinds of businesses.
Free Promotional
Ideas - A
Incentive Ideas
for
Apartment Complexes
One to me that seems obvious, but may not be obvious
to other people, is driving down the road and you
see that sign out in front of an apartment complex
that says “Sign a one year’s lease and get a free
month’s rent”.
When you
look at what a free month’s rent costs an apartment
complex, that could be five, six, seven hundred, a
thousand dollars depending on the area of the
country that we are living in, certainly the
vacation incentive is a cost saver for that business
yet adds tremendous excitement. And wouldn’t it be
exciting to say “Sign up for a one year lease and
get a great family vacation” rather than a free
month’s rent? Cash, basically a cash incentive that
offers very little incentive to build a
relationship. I certainly think that it is more
exciting and it is certainly something different.
The old free month’s rent I see it on every corner
and it gets pretty boring after a while. It’s what
everybody is doing. So why not do something
different and separate yourself from the
competition?
You know
another idea for an apartment complex is they have a
number of people that are leasing apartments right
now they’re present at the facility that these
people may be tapped for referrals to other people
that may want to sign a lease at the apartment
complex so perhaps we can have a vacation promotion
geared towards the current residents. And say, gee,
simply bring us someone that signs a one year lease
with our complex and we are going to give you a
great family vacation.
I would
certainly think that if an apartment complex had
several vacancies that it would be well worth the
money that the vacation incentive would cost them to
get a referral for someone who would come in and
sign a year lease with them.
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Incentive Ideas
For Appliance Wholesalers|
When I think of an Appliance Wholesalers I’m
thinking of a distributor of ovens, refrigerators,
freezers and things of that nature that do business
directly with builders or possibly remodeling
contractors, kitchen remodelers where that remodeler
or builder might refer their customer, the
homeowner, to that particular Appliance Wholesaler
to pick out the particular appliances that they want
in their kitchen.
So what
I'm saying is that I’m going to buy a new home from
ABC Home Company and although it is a home that is a
standard model that they build, there will come a
time that he says to me, “Alright John, it’s time
for you to go pick out your appliances.” And I
would get to pick those out because I’ve already
contracted to buy this house; I get to pick out my
own appliances. And he would send me down to a
company he had a relationship with for me to buy the
appliances.
If I am
the Appliance Wholesaler, I want to build a
relationship with those builders and those
remodeling contractors. So why wouldn’t I give them
a vacation incentive for referring people into my
business?
And that
would be so easy to track because someone walks in
and they say, hey, my homebuilder sent me here. I
need to pick out all of my appliances. They could
simply keep up with the sales during a particular
time and award vacations to those contractors who
met a certain goal that they set ahead of time.
Incentive Ideas
For Auto
Dealers
The typical application is, “Buy a car, and get a
vacation”. So it’s not a chance to win. They are
simply going to get a vacation incentive for the
purchase of a new vehicle.
That’s a really easy application to see but there is
some within that Auto Dealership that are not quite
as obvious. For example, if you finance your car,
because almost all auto dealerships offer some sort
of financing plan, so they can either upgrade the
vacation incentive or offer another vacation
incentive to someone who would do their financing
with that dealership as well.
Financing is a large area of profitability for the
dealership so it’s certainly something worth them
buying a vacation incentive to capture financing
that they wouldn’t have already had. Let’s say the
consumer is going to their Credit Union or Bank to
do their financing so they can use it as a closing
tool, “So do you financing with us and get a
vacation” or upgrade the vacation from a three day
two night to a four day three night vacation.
The “Be Back” opportunity is tremendous and it’s
a wonderful way to get the appointment with the Auto
Dealer to start with. To say I can show you a way
that you can get every prospect back into your
business before he buys. The guy who says, “I just
started looking. I’ll be back.” You
know that I want our audience to remember this
verbiage because it is not only relevant to Auto
Dealers but it could be for a Motorcycle Dealer or a
Furniture Store or somebody selling a Jet Ski or
something of that nature where they want to get that
consumer back. And that way is, gee, go ahead and
shop the marketplace. Spend your money on
gasoline. I’m sure you are going to come back to
our dealership because we have the best service,
price, whatever that dealer normally says. But to
show you our commitment to building a long-term
relationship with you, we’re going to give you a
great family vacation whether you purchase from us
or not.
How would
that work?
Well, I would then hand my consumer a copy of the
stock announcement brochure and say, “This is how
that works. Go out and shop the marketplace to get
your best deal. But if you are back in here by 10
o’clock on Saturday with anyone else’s legitimate
written proposal on a comparable vehicle, I am going
to bring that to my Sales Manager and he’s going to
decide if he wants to match that deal or not. If he
decides that he does not want to match the deal or
we can’t come to an agreement on a comparable
vehicle, we’re going to give you the vacation
incentive whether you purchase or not.”
The Auto
Dealer is really likes this because it does give him
a way to get that consumer back into his place of
business before he buys from someone else. And
obviously, he is not going to give away any
vacations to anyone who does not buy from him
because it is a legitimate written proposal on a
comparable vehicle and he has the opportunity to
match that price and he is always going to do that
to make that sale.
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Free Incentive Ideas
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Incentive Ideas
For Banks
The most
obvious thing with the Bank, what a Bank sells,
loans. And so get a loan anywhere between $5,000
and $100,000, who knows it might be an auto loan or
it might be a home improvement loan or might be a
mortgage and get a vacation.
In this industry, normally the typical types of
incentive promotions that are run is a discounted
rate promotion. In other words, we are going to
give you an eighth of a point discount this month
and please get a loan at our bank. That would be
the typical type of promotion. And it isn’t a
vacation! Much more exciting than an eighth of a
point discount in a loan rate.
Not only
is it much more exciting when the Banker actually
does the math on it, he may find that it is much
less expensive.
And
talking about relationships, banks are very, very
image conscious. They are very concerned about
appearing local in their communities and I find that
it’s really a hot button with Bank Presidents. The
ability for the vacation incentive to help them
enhance those relationships. I might suggest to
them that we take pictures of the people that are
earning the vacations by doing business at your bank
and feature them in a local ad in the newspaper.
Just enhancing that local type image.
I
mentioned a threshold of let’s say, $5,000 to
$100,000 for a loan. It is very important what that
threshold is. If the bank says gee, everybody that
does a $50,000 loan gets a three day two night
vacation incentive let’s say, I don’t think it would
have as big an impact as them giving a four day
three night vacation at that rate. And remember
that the lower the threshold is for that loan, the
more vacations are going to have to be awarded.
The other
thing to create some excitement is the employees
being excited. So why not do a referral program
inside the bank where platform people, and those are
the people in the lobby of the bank refer people
into the loan department and perhaps we can design a
little contest to do that. To create some
excitement and to get everybody involved in the
vacation incentive experience.
Incentive Ideas
For Beauty Supplies
Beauty
Supplies seems easy to me. Most Beauty Supplies
sell to Beauticians, those gals that cut hair, and
color hair and do all those sorts of things and they
want to build their clientele just like any other
business. So they could do a frequent user card and
perhaps, every time you come in and make a purchase
of “x” amount, they might punch that card. And once
you’ve got ten punches on your card, you are going
to get a great family vacation.
Also in
the Beauty Supplies industry, cosmetics, hair care
products are really great clients for vacations
incentives. So you might keep your eyes open when
you are in the Beauty Supply Wholesaler, let’s say,
to see what Suppliers they are using because they
might be a great entrée where they would give you
someone’s card and say gee, you need to call on
Nexus, you need to call on whatever manufacturer
might be of the particular product.
Because it is important to that Supplier that is
putting their products into that Beauty Supply, they
would like that Beauty Supply to buy more of their
products so might incent them to buy “x” number of
cases and we will give you a vacation incentive that
you can either use for yourself or give away within
the Beauty Supply.
Incentive Ideas
For Boat Dealers
Boat
Dealers are just like a car dealer is. These people
sell boats. And what a great idea in terms of “Buy
your boat with us and we are going to give you a
great vacation.” A lot of times, Boat Dealers will
do trade shows and those trade shows normally occur
in the month of January or February, usually very
early in the year. And they might use a vacation
incentive in their booth to generate some interest.
“Come into our booth. Register for a vacation.
Gee, I hope you win but you know, if you’ll just
sign a contract for a new boat today, if we can
start the ball rolling on financing, we will simply
give you one of these vacations.”
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Incentive Ideas
For Body Shops & Auto Painting
Next
thing on the list is Body Shops and Auto Painting.
These are people who might do business with Car
Dealerships in town. The Car Dealer gets in a used
car and wants to get it painted or may have a little
ding in it that he wants to have repaired. So this
Body Shop might be trying to develop relationships
with various Car Dealers in town and this might be a
way for him to get their attention and get them to
do business with him.
Even from the Paint Shop aspect, the Paint
Shops, a lot of high quality Paint Shops might cost
$1,000 or $2,000 and they might actually offer the
vacation incentive to the consumer if they do the
very, very highest quality paint job and opt for
that.
Incentive Ideas
For Bottlers
The
next thing on our list is Bottlers, like Coca-Cola
Bottling and those sorts of things. You would
be probably surprised to know that almost every
region, almost every medium to small sized town has
a local bottler. It would be a Coca-Cola Bottler,
Pepsi Bottler or some of the other companies. There
are a lot of other companies out there. And those
Bottlers are interested in gaining shelf space at
grocery stores and increasing their sales. So we
might call on the local Bottler and show them
vacation incentives because it is a great incentive
for the grocery store owner either for him to take
the vacation or to offer it as an award for his
staff or a promotional item to be given away at his
store. In other words, “Gee, Mr. Grocery Store
owner, if you will simply buy 50 more cases this
month than you bought last month, we are going to
give you a some vacations, one for yourself, and one
to give away at your store” or “We want this end
cap, this prime display area. In order to do that,
we will give you a some of vacation incentives.”
That’s generally the way that works.
Incentive Ideas
For Bowling
Centers
How would
a Bowling Center ever use a vacation promotion?
Well, we could have a vacation bowling league where
the bowling center would award vacation incentives
to every family that signed up for the league or at
the end of the league season, they would award
vacations to everyone. What pays for the vacation
is the cost of entering the league and the weekly
fees. This could be very, very exciting.
Incentive Ideas
For Builders,
Home Builders
The next
on our list is Builders, Home Builders. Well, Home
Builders it would be possibly, “Buy your home. Make
your decision this week and buy home with me and we
are going to give you a great family vacation as a
thank you.” Or perhaps we might have spec homes
built that we want to move. They are not moving as
quickly or being sold as quickly as we would like.
We might offer vacation incentives for those
particular homes. We also might have lots that may
not be prime lots. May be lots that are not in a
highly sought after area and we would attach
vacations to those lots. But really I think the
prime application for a Builder would be, upgrade
your home to these accessories, the high quality
carpeting, high quality cabinets. And if you do
that, we are going to award you a great vacation.
So the consumer would look at it and go, “Gee, I got
to make a decision on cabinets anyway for a couple
of thousand dollars more, I really like these
cabinets better and the whole family is going to be
awarded a vacation. So it makes the decision seem
pretty easy and the Builder has a lot more
profitability now.
Another
idea that I can think of for Builders would be to
offer the vacation in a sweepstakes type situation
for people who come by and visit a model home. Now
I know that sweepstakes don’t generate tremendous
amount of vacations to be sold but what it’s going
to do for the builder will definitely get you some
attention because at the end of the day he is going
to have a whole box full of names of people who are
at least interested in buying a home. He can then
send out mailers to those people or something of
that nature. And so this may just be another idea
that you throw out to that Builder and build your
relationship with him.
Incentive Ideas
For Building Materials
My
favorite incentive promotion was with a little local
Lumberyard that asked their Contractors to save
their receipts over a certain period of time. And
if they made at least $1,500 in purchases during the
promotional period, they could bring their receipts
in and turn them in, in exchange for a family
vacation. It was a Dealer Loyalty Program and the
idea was to get all of those Contractors and build a
relationship with them during the promotional
period. Get them in the habit of traveling to that
particular Lumberyard and have a relationship
there. It was a tremendously successful promotion.
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Free Incentive Ideas
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Incentive Ideas
For Carpeting, Flooring Dealers
Next up,
we have Carpeting, Flooring dealers so we are
talking about people who sell indoor/outdoor
carpeting, various styles of carpeting and also
possibly, also linoleum to wood floors. “Buy 300
yds. of high quality carpeting and we will give you
a great family vacation.” “Buy our high quality
wood flooring and we are going to give you a great
vacation.” So these awards can go directly to the
consumer. They can run an ad. Create excitement in
the community and why shouldn’t someone buy their
carpeting from someone offering the vacation
incentive than from someone who isn’t. So it really
gives that Carpet store a competitive edge.
Not only does it give them a competitive edge,
it gives them a way to move certain products that
they may have more profit on than they have on other
products. So they may have particular flooring that
perhaps they have some pert from the manufacturer,
some advertising dollars available from the
manufacturer and those dollars might be available to
buy the vacations in order to promote that
particular line of flooring.
Incentive Ideas
For Casino and Bingo Halls
I look at
our vacation product as a good incentive for a
Casino that has something called that I call a
Player’s Club where you go into the Casino and sign
up for a Player’s Club card that shows you’re a
frequent gambler let’s say, at the facility and one
of the awards for attaining certain point levels for
spending a certain amount of money on the slot
machines or whatever games they have, is the
vacation incentive could be one of those rewards.
So I see that as a really perfect match.
Or perhaps we have a night that is slower than other
nights, maybe Monday night is a slower night so the
Casino might say, “Gee, we are giving away ten
vacations on Monday night.” Or when you are looking
at the perceived value of our product, you might
say, “$5,000 in free vacations on Monday night.
Come in and register for these vacations that we’re
giving away.” And thereby Monday night might not be
the slowest night of the week anymore. It may
create a lot of excitement.
The same concept can work for Bingo. Perhaps one of
the Bingo games is a Vacation game, that is the main
game of the night. So a great family vacation given
away. What pays for that vacation? Well, the cost
of people buying the cards so it more than offsets
the cost of the vacation and again we are coming to
our three to one value. The great perceived value
of the vacation being somewhere between $500 and
$1,000 and only costing let’s say, the Bingo Hall
much less than that. So it is a great value for
them.
And they can advertise that in advance and let
people know this is the particular night that is
happening and hopefully they will increase the crowd
on that particular night.
Incentive Ideas
For Cellular Phone Dealers
Next on
our list are Cellular Phone Dealers. Would this be
sign up for a longer-term contract, perhaps a
two-year contract and you get the vacation
incentive? I wouldn’t think the obvious
application would be buy a phone, get a vacation. A
lot of the phones are given away now a days. There
is not that much margin on phones. But the service
has a little bit more margin and it’s maybe sign a
two-year contract with us and get a vacation.
Or there are various service plans and maybe they
would give it away with the higher end plan to
encourage people to take the higher end plan, more
minutes, etc. And let’s not forget about the
competitiveness between the individual phone
manufacturers where they might offer vacation
incentives to the Cellular Dealer or as an incentive
for the Cellular Dealer and the consumer to buy
their phone versus someone else’s phone. So, the
Cellular Dealer as you said earlier, in terms of
coop funds may not have to pay for all of this.
Incentive Ideas
For Chamber Of Commerce
Next on
the list is Chamber of Commerce. Every town has a
Chamber of Commerce. A Chamber might use the
vacation incentives for someone buying a higher end
membership, let’s say a gold membership versus a
silver membership. And that gold membership would
entitle you to have two vacations, one for yourself
to enjoy as a Chamber member and great supporter of
the Chamber and another to give away at your place
of business. Possibly the local Chamber might be a
furniture store, let’s say, and they can offer the
vacation at their store as a give away or a
sweepstakes item. What the Chamber is trying to do
is increase the number of members and increase the
funds that the members are giving them. Sometimes,
those premium memberships really help to do that.
And every year Chambers have membership drives and
so it is a perfect time for them to award vacations
to their people who are out contacting all the
businesses trying to get them to join the Chamber.
Again that goes back to possibly one of those where
everyone can win. Everybody who sells a certain
number of memberships or a certain number of the
gold memberships, the high dollar memberships will
get a vacation incentive.
Another
thing that you hear on major city Chamber of
Commerce's is that they will have some type of trade
show amongst the members where all the members will
have a booth at the show and members of the
community can come in and visit the show and thereby
see all the different types of businesses that are
represented by the Chamber. And we might have a
vacation give-away in each of those booths so part
of the booth cost may include the vacation
incentive. So it is a pretty exciting concept that
again could be a profit center for the Chamber.
Incentive Ideas
For Club Memberships, Spa, Gym
Club
Memberships. We are talking about the local spa,
the local gym, the Country Club. I see the
perfect application for them is a long-term
membership possibly a lifetime membership would
include a vacation as part of their sign up fee.
And included somewhere in that sign up fee of that
lifetime membership would be the actual cost that
the club was paying for the vacation incentive.
Incentive Ideas
For Copy Machine Dealers
By our
copy machine. Buy our high quality, high performance
copy machine and we are going to give you Mr.
Business Owner a great vacation for yourself or to
use in your place of business as an award, a safety
award, an attendance award, an employee of the month
award or however, the business would choose to give
it away. Or perhaps we could include the vacation
as an extra bonus for somebody signing up for a
long-term maintenance contract.
Incentive Ideas
For Credit Unions
Are
Credit Unions really different from Banks? Not
really, it is just that Credit Unions sell to
members. Their customers are members not
customers. So perhaps another idea that I point out
to Credit Unions is I ask them if they are
interested in picking up new members and where might
those memberships come from? And a lot of time its
businesses in the community. So I suggest to them
to set up membership goals at those particular
businesses. In other words, let’s say the typical
members signing up at the Credit Union in a
particular month at that particular business that
the Credit Union is drawing its members from might
be twenty. And I’ll say, “Well, gee, why don’t we
run an award for the Human Resources Manager at that
business and if he can get another let’s say
twenty-five of his employees to sign up this month
versus the twenty that signed up the month before,
we will award that business with a vacation
incentive. And they really like that.
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Free Incentive Ideas
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Incentive Ideas
For Doctors
Now
here’s one that I bet most people haven’t thought
about, and that’s Doctors. But there are a lot of
elective procedures these days and Doctors could
award a vacation incentive for having an elective
procedure, some kind of plastic surgery or something
like that.
Of
course, I would assume that there’s very high profit
in those particular types of surgeries and usually,
as you said, they’re elective and if I were a
doctor, I would want referrals. I mean that would
be a great source of income for me is if one of my
patients could refer other patients to me so I might
award a vacation incentive for that.
Incentive Ideas
For Door Companies
Doors can
be quite expensive, so we might look at a company
that sells doors as offering the vacation incentive
for the purchase of their high quality doors, their
more expensive doors, whatever the case might be.
Companies in every major city do that and it is
usually quite competitive so “Get your door with us
and get a great vacation for either yourself or your
company”.
Incentive Ideas
For Dentists
Dentists. Well, when I think of Dentists, in terms
of using incentive products, I think of Orthodontics
and the tremendous cost of child’s orthodontics,
braces. And I look at spending four or five
thousand dollars for a procedure like that and
saying gee, the vacation incentive is just a perfect
match. It is family oriented and go through this
procedure with us and we are going to send you and
your family on a great vacation.
Incentive Ideas
For Drycleaners
The
Drycleaner obviously is wanting repeat business.
He’s wanting people to do more business with him.
He’s wanting to build loyalty amongst his
customers. So this could be a sweepstakes situation
where every time you come in you put your name in
the hat and obviously the more often you are in, the
more entries you have in the hat. We found a way at
even at a Dry-cleaning Store that they could use our
vacations as an incentive to increase their sales.
Many
Drycleaners are also chains. So a Drycleaner that
is opening up a new location and wants to create a
splash with that. Vacation Incentives are a perfect
application for creating a splash for a new
location.
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Free Incentive Ideas
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Incentive Ideas
For e-Commerce
I have
e-Commerce as next. And I look at our product on an
e-Commerce basis in other words, someone’s web site
as a great vacation giveaway. Sign up on our web
site. Buy something on our web site and we are
going to throw in a great family vacation. Or
anybody visiting our web site this month is going to
be entered into a drawing for a vacation. All you
need to do is register on our site or register for
our service that we are offering. So it’s an
exciting enticement for someone to visit that web
site more or often. Just visit the site. Look at
the information on it. Possibly look at the
products we have available and get a great vacation
as a possibility.
Free Incentive Ideas
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Incentive Ideas
For Feed Stores
Feed
stores sell a lot more than feed. They often sell
farmers a lot of seed. They will often sell farm
equipment, things of that nature as well. So the
Feed Store may have a number of different
applications for the vacation incentive and a number
of customers that they may be able to award it to.
These purchases could be literally thousands of
dollars. So quite an enticement for the great
vacation for the whole family. And all they are
trying to do is to get people to do business with
them versus someone else.
Incentive Ideas
For Flower
Shop
The local
flower shop, “Buy a bouquet, and get a vacation?”
Well not exactly, in most major communities there
will be a wholesale Florist shop where Florists buy
their flowers. So just imagine a wholesale Flower
Shop where literally hundreds of Florists in their
particular area come daily and pick up flowers.
Incentive Ideas
For Funeral
Homes
Funeral
Homes will frequently sell pre-need plans. And what
a great way to create a sense of urgency to buy a
pre-need plan than to offer a family vacation
incentive.
You know it is kind of an obscure application, but I
have actually made a call on a couple of different
funeral homes that do this. And they actually had a
group of telemarketers that worked for the funeral
home in order to encourage calls to potential future
clients, which is everyone that might have a need
for their services. But you know talking about
funerals, it is kind of a depressing thing but the
vacation incentive kind of adds fun to it. So it
was fun to talk about and they had a successful
promotion.
Incentive Ideas
For Furniture
Stores
Got an
idea here? It’s “Buy a room full of furniture, get
a vacation” or “Upgrade your purchase from let’s
say, $1,000 to $1,500 and you’re going to be able to
earn the vacation. So an extra added inducement and
excitement for someone to upgrade their sale or to
buy a higher quality piece of furniture.
And well, a typical Furniture Store let’s says their
average sale is $1,000 and if you can show them a
way to increase that sale up to twelve or $1,300 by
simply adding a vacation incentive to it and say,
“Mr. Customer, you’ve picked out a $1,000 worth of
furniture. With a purchase of $1,200, you’ll get the
great family vacation. Why don’t you go ahead and
put the lamps on layaway? I know that you like them
anyways.”
And you know, Furniture Stores are another
type of business that would offer financing. So
possibly we’ll upgrade from a three-day two-night to
a four-day three-night if you want to do the
financing through us because it is probably somewhat
of a profit center for them.
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Incentive Ideas
For
Golf Courses
I just think this is a great secret application.
Golf courses in many communities really like to do
golf tournaments for businesses or let’s say,
charities in their area. It’s good business for
them. So a lot of time amongst the Golf Courses
there’s competition as to who is going to get the
golf tournament. So what if we offered businesses
vacation incentives to do their tournament at our golf course
versus someone else’s. And that business could in
turn give those vacations away as a prize for the
tournament or perhaps the golf course themselves can
offer the vacations.
Incentive Ideas
For
Grocery Stores
How is this going to work,
Wayne? Well, perhaps we can run this as a traffic builder
for a grand opening or simply a traffic builder at
the store. “Come on in to the store and you have a
chance to earn a vacation.” A better way though and
a way to increase more sales is possibly to put a
notice on the cash register receipt, a star, or some
type of vacation scene on the receipt and whoever
gets that star on their receipt, gets that
vacation incentive. And the longer you cash register receipt
is, the better chance you have of winning the
vacation. Thereby, the grocery store can increase
their sales and still have that great excitement.
The other
thing that interests Grocery Stores is
their image in the community. Let’s take pictures
of the winners. Let’s paint that picture of the
Grocery Store enhancing their image by awarding
vacations to their customers.
Grocery Stores also have a weekly ad. It’s a
great time to take advantage of the ad slick and to
do something a little different in an ad rather than
just simply advertising lettuce at this price. We
can offer a great vacation giveaway.
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Incentive Ideas
For Hair Studios
By Hair Studios
what I’m talking about is people that sell toupees,
possibly wigs, do hair implant procedures, things of
that nature. Again, probably I would assume a very
highly profitable business and a way that they can incent a particular individual to do business with
them versus someone else.
Incentive Ideas
For
Hospitals
Hospitals are next on the
list. Is this “Get you appendectomy here and get a
free vacation”?
No, not quite, but Hospitals are in dire need
of Nurses. And I see a Hospital as using the
vacation as an extra incentive to recruit Nurses
because let’s face it in a particular community
there may be two, five, ten Hospitals all competing
for that same group of Nurses. So it’s not only
“Come and go to work for us” but “Come and go to
work for us and possibly get a sign on bonus and a
free vacation certificate.”
Hospitals are also a perfect application
for giving away attendance awards. “Show up for
work, on time “x” number of days in a row and we
will give you a great family vacation.”
Incentive Ideas
For
HVAC
HVAC,
those Heating and Air Conditioning companies, what a
perfect application.
“Buy a high efficiency air conditioning system, get
a vacation incentive.” “Buy a high efficiency heating system,
a heat pump, get a vacation certificate.” “Replace your whole
system, get a vacation.” So this is a tremendous
area and when we look in our local communities
you’ll possibly see dozens of businesses that are
doing that and they are all in competition with one
another.
These are also companies that want to build
Contractor loyalty and so they might award vacation
incentives
to Contractors for coming back to them and buying
heating and air conditioning units from them.
“Increase the amount of business that you do with us
this six months over what you did the last six
months, we’ll give you a great family vacation.”
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Incentive Ideas
For
Insurance
Insurance is next on the list. And when we talk
about Insurance, we are looking for ways for Agents
to incent their staff to work harder. We are also
looking at various ways for Insurance Companies to
incent their various Insurance Agents to perform
better.
This promotion should
not be designed for an Insurance Agent to offer it
to a consumer to buy more insurance. It’s basically
is a staff incentive to give the staff a reason to
work harder. So let’s say, have a consumer set an
appointment to talk about life insurance in addition
to his auto insurance that he may already have. So
we want to keep that staff motivated, have them make
calls, and be aggressive in making those calls so
it’s a great incentive for them. And also Insurance
Brokers may represent a number of different
companies. So big Insurance companies want to get
those agents focused on their product versus someone
else’s product. So they might offer incentives
directly to the agent.
Incentive Ideas
For
Interior Decorators
Interior
Decorators, this can be big business. And what the
Interior Designer, Interior Decorator might do is
award the vacation incentives to clients for purchasing
particular products or for just accepting their job.
Interior Designers
demand usually a pretty high fee. And I can see
them offering vacation incentives to a consumer saying, “You
know, this is going to be a process that we’re going
to be going through with your interior decorating
needs. It may be an inconvenience to you and have a
nice vacation and take a vacation while we’re
redoing your house.”
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Incentive Ideas
For
Janitorial Services
Janitorial Services. A contract related business, Susan, where a
Janitorial Service commercially would want to sign a
one-year or two-year contract. Sign a business up
for that so that they can take care of their office
needs on a janitorial basis. So sometimes that can
be very competitive and they can offer the vacation
incentives to gain a longer-term contract or
simply give them the edge over a competitor.
This might be another situation where they might get
the opportunity to take a look at that last bid.
Incentive Ideas
For
Jewelry Stores
Jewelry stores. Now how obvious is this, “Buy your
diamond ring from us and we will send you on your
honeymoon.”
So just a perfect match. Jewelry stores can include our vacation
incentives in
their profit structures. Somebody paying a couple
of thousand dollars for a ring or more, certainly
the Jewelry Store can include a great vacation.
And what a way to get a competitive edge!
And what a perfect seasonal application. This is
something they will run at Valentine’s Day, at
Mother’s Day, at Christmas. It’s just a perfect
time for them to run that. Or perfectly during the
wedding season.
I have the vision of the young
couple going into the Jewelry Store to buy their
wedding set and sometimes their budget may be
stretched and here’s a way they can get a free
honeymoon.
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Incentive Ideas
For
Kitchen Cabinets
Kitchen
remodeling. Kitchen cabinets. Kitchen Flooring.
Kitchen sink. Kitchen faucet.
The whole gamete, very expensive. Certainly
enough margins in the Remodeling Company’s budget to
include a vacation incentive. What a memorable experience
getting the vacation while they’re going through the
inconvenience of remodeling their kitchen. And what
a great way to get referrals also.
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Incentive Ideas
For Lawn Maintenance
Lawn
Maintenance, this is another situation where that
Lawn Company wants to get somebody on a one-year
contract, two-year contract, wouldn’t you say? And also it’s not only cutting the
lawn, but it’s fertilizing, all those extra services
that companies can offer that are generally pretty
profitable. So wouldn’t it be worth giving a
vacation away if someone would sign a two-year
agreement with you?
Incentive Ideas
For
Lighting
Let’s
talk about Lighting for a minute. This is a
very profitable industry. You see a Lighting shop
where all the fixtures are hanging from the ceiling
and they have all these decorative chandeliers, a
high profit item. And who they’re trying to incent
is the Builder, the Remodeler to send the consumer
to their store to pick out their lighting. So
again, we have an industry that is catering to
Contractors so let’s build a promotion for them that
says, “Get your lighting from us and get a great
vacation incentive. Do “x” amount of business with us this
year versus the same period of last year, and get a
great vacation.”
Incentive Ideas
For
Limousine Services
Limousine Services.
There are many businesses that use Limousine Service
to pick up their employees, their clients at the
airport. And they may have long-term contracts with
a Limousine Service and Limousine Service can be
competitive in that nature. So, “As a thank you for
doing business with us this year, our Limousine
Service is giving your company a great vacation
because we appreciate your business.” Or for a
longer-term contract we may give a couple of
vacations away to the staff of the company for their
loyalty.
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Incentive Ideas
For
Malls
Malls are next on the list. Malls
are always interested in doing something to
increase traffic right there in the mall. Perhaps we can have a vacation getaway at the
Mall and various stores paying a fee that more than
would pay for the cost of the vacation incentives to the Mall
Owner and the Mall Management. And those stores
would have a vacation giveaway a particular weekend
let’s say, “A fourth of July vacation giveaway at
our Mall. Come and visit the participating
stores.” So it’s a great idea for the Store Owner,
it’s very inexpensive and builds traffic.
Incentive Ideas
For Manufactures
Next on the list is
Manufacturers and this is a Manufacturer of any
particular kind of product. Every Manufacturer is
trying to take his product to market and why not use
vacation incentives to incent his customers to buy more of
his product versus his competitor.
You know we say
Manufacturers in general because all these factories
they’re building something. And they’re all trying
to sell their product and move it through whatever
their lines of distribution are. Maybe it is
direct to you and I the consumer, or it could be a
distributor, or it could be a wholesaler. They are
all avenues for offering the vacation incentives. So whether
we are talking about Cosmetics, or Doors or Windows
or Shelving or Widgets, everything is made
somewhere. And every one of those products that are
made has to be sold to someone.
Incentive Ideas
For
Manufactured
Homes
Next on the list is Manufactured Homes. And what a
great application, “Buy your home here, get a
vacation.”
You know, many times I would call on Manufactured
Home Dealers and I ask them what promotions that
they’re doing right now. And they’re giving away
free skirting to go around the home, or some type of
little accessory which to me would be pretty
meaningless for me as the Home Buyer. But the
vacation, a great family vacation, where I can take
my children on a possibly a once in a lifetime trip
to Orlando or Washington D.C. to see all the sites
there, I think it is just perfect for the
Manufactured Home industry. Generally, manufactured
home buyers are new families just getting started,
just getting, trying to get a piece of ownership in
their own place. So vacation incentives are very important to
them and the chance of getting a free vacation is
even more important.
Incentive Ideas
For
Mortgage
Companies
Next we
have Mortgage Companies. And Mortgage Companies are
a financial institution similar to Banks where we
can incent consumers to get loans with our Mortgage
Company by offering them the vacation award. “Get
your mortgage with us, and get a vacation.”
Typically, Mortgage Companies offer a rate
promotion. A discounted interest rate is their
typical type of promotion and the vacation promotion
can really create a lot of excitement.
We also
have to remember that there is normal Mortgage
Companies, which means those, that sell people with
high credit ratings and there are also Mortgage
Companies that focus on what we call potential B&C
potential clients, where they might do direct mail
pieces and things of that nature to develop
business. So what’s very important to that type of
Mortgage Company is to get more people to look at
the materials that they’re sending out through the
mail and our vacation information can certainly help
them with that. Imagine on the outside of the
envelope that the Mortgage Company might send, logos
of Hilton and Hyatt. Certainly someone would open
up that envelope and read what is inside and the
Mortgage Company can develop business from that.
The other
things Mortgage Companies are interested in is
developing relationships with Builders. So we
talked about Builders earlier where someone might
come to the home site and register for vacation
incentives
that are given away. All those names in the box are
very worthwhile to the Builder. Well, they can be
very worthwhile to the Mortgage Company also if the
Mortgage Company officer would get creative and
would offer vacations for free to the Builder.
Incentive Ideas
For
Movers
Movers are next on the list. Those people that move
you across the country.
Well, if I was going to relocate and use a Mover I
would probably get competitive bids, so I can see the
vacation offering me a competitive edge if I was a
Moving company versus another company that wasn’t
offering the vacation incentives.
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Incentive Ideas
For
Newspapers
Newspapers are next on the list. Newspapers sell
advertising. That’s their product and they usually
have a tremendous client base within the community.
How could they use the vacation incentives to get
their customers to buy more advertising?
Well, the first place I would start, would be
with the Editor or the Ad Director of the
Newspaper. They’re usually very familiar with
promotions. And the way our promotion works is
we’re trying to get their customers to spend a
little bit more this quarter versus the same quarter
last year on advertising. And our enticement is
going to be vacation incentives. The vacations can create a
lot of excitement at their store.
So what we would do is, we would go into the
Newspaper and we would talk to them about helping
their salespeople go out and increase their sales.
So each salesperson might go out into the community
armed with a certain number of vacations and he
might go to we’ll say, a Furniture Store for
example. Now he already has a relationship with the
Furniture Store Owner, in most cases, wouldn’t he?
Because he’s already been selling that Furniture
Store Owner advertising.
So he has the relationship there so he can go in and
say, “Wayne, I have a wonderful opportunity for you
this month as we are putting your ad together. If
you’ll spend “x” number of dollars more with me this
month than what you spent last month, I can put you
into our great vacation promotion. In other words,
just spend a little bit more money with me than you
did last month; you’re going to get two family
vacations.” And we are going to use this as an
example, “One that you can give away in the store,
Wayne, and one that you can use for yourself. And
the newspaper’s going to be running some special ads
this month for all the different businesses that
participate in this great vacation giveaway.” Is
that how you see this working, Wayne?
What our
audience needs to understand is when that Newspaper
advertising salesperson is calling on that Furniture
Store, he is not really asking him to spend any more
money in terms of advertising budget. In
reality he’s simply saying spend your advertising
budget with me the local newspaper versus radio or T.V. Newspapers, radio and T.V. are very
competitive with one another so it is simply trading
dollars and having more money spent at the newspaper
versus those other types of media. And that for the
business owner means really no more expenditure.
So perhaps this month if he wants, the newspaper is
asking him to spend the extra 10% with them, all he
is going to do is transfer some of the money that he
might be spending on radio or television to the
Newspaper. Normally, in the advertising
industry they’re dealing with quarters so it
wouldn’t be this month versus last, it would
generally be this quarter versus the same quarter
last year. And the Newspaper’s probably
going to run some special ads promoting this so the
Furniture Store that we use in our example is going
to get their advertising that they bought plus
they’re going to be mentioned in the special
advertising that the Newspaper is going to be doing.
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Incentive Ideas
For
Opticians
Next on the list
is Opticians and this is so obvious to me.
Opticians these days are advertising Lasik and
various other procedures for correcting vision on
the radio and on television all the time. This is
an elective procedure. What a great enticement to
encourage people to go and have these procedures
with a particular doctor.
And yes, another great source of referrals.
“You’re a very pleased patient and gee, if you can
give me three referrals of other people you know and
they do the procedure with me, I’ll give you a great
family vacation in return.” And it makes you to
start brainstorming the different relatives and
friends you have that might be interested in that
procedure and don’t you want that procedure for them
if you’re happy.
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Incentive Ideas
For
Paint Stores
Next on our list is Paint Stores. This
is another one that seems a little more obscure but
Paint Stores are looking for Contractors to buy
paint from them versus buying it from their
competition. So why not award a great family
vacation to build loyalty with those Contractors?
Incentive Ideas
For
Pest Control
Pest Control. Again we are looking for a
longer-term contract or looking for people to sign
up for additional services or perhaps we are looking
for referrals. It’s those long-term contracts that lock in
that loyalty that is very important to them.
Incentive Ideas
For
Piano Stores
Piano Stores,
Organs, Music Stores, what great prospects for a
family vacation incentives! “Get your piano with us, and we’re
going to give you a great family vacation.” It just
makes perfect sense. And pianos, Susan, normal cost
of a piano is going to be four, five, ten twenty
thousand dollars in some cases, plenty of margin in
there to include the vacation incentive. And what a great way to encourage people
to go on and take action now rather than putting off
and buying their piano till later.
Incentive Ideas
For
Photography Studios
Photography Studios, Portrait Studios,
again very profitable. “Buy a package valued at
six, or seven or a thousand dollars and we’re going
to give you a great family vacation.”
Incentive Ideas
For Pools and Spas
Perfect
application. Swimming Pools and Spas.
Boy, if this isn’t perfect, I don’t know what is.
Normal cost of a pool is going to be what fifteen
thousand, twenty thousand dollars, somewhere in that
neighborhood. Certainly, for a commitment from
a client to have us do the work on their new pool
and we’re going to give them a great vacation.
While their yard is torn up, we’re going to send
them, you know, to Las Vegas or Washington or the
Northwest or the Northeast to have a great family
vacation. And Spas are exactly the same
application.
Incentive Ideas
For Plumbing Wholesalers
Plumbing Wholesalers, I’m going to throw that into
the category of other Wholesalers where they’re
trying to incent Contractors to buy more. Look at
seven in the morning see who’s inside that store.
It’s basically Plumbers picking up supplies for the
jobs that they have in that particular area. There
may be a number of different Plumbing Wholesalers in
a particular community, we want to have the
competitive edge and give the Contractor a reason to
drive maybe a little bit out of his way to buy his
plumbing supplies from us versus someone else. And
a typical promotion might be, “Buy $2,500 worth of
plumbing supplies within the next six weeks, and
we’re going to give you a great vacation.”
Incentive Ideas
For Printers
Printers are always looking
for new clients or they’re trying to keep loyalty
with the people they are already doing printing
for. How would they use the vacation incentives?
It’s a great thank you for the businesses that are
doing business with them right now and again it’s
increase your sales. “Gee, you did $10,000 in
printing with us in the last six months. If you’ll
increase this in the next six months to twelve or
$13,000, we’ll be happy to give you a great
vacation.” In fact, you might say something like,
“For every $5,000 in printing that you do with us,
we’re going to keep giving you vacations.” Building
that relationship, giving them incentives to keep
that business coming their way. The printing
business is extremely competitive. A lot of bids
going on so there’s nothing that that Printing
Company would like more than to develop that loyalty
with big business.
Incentive Ideas
For Professionals
Next on the list is Professionals. And I
think these are people we are talking about
Accountants and Attorneys and even Doctors in some
cases. All these people may use the vacation
incentives year
round as a way to thank people for referrals that
they might get. But they’re also very, very busy
people and it’s a perfect gift item for them and
just can work so well if they are just aware that
you have the vacations as something that they might
give to their clients to say, “Hey, thanks for doing
business with me in the past year”.
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Incentive Ideas
For Radio Stations
Radio
Stations. Radio Stations would have the exact same
application, would they not as Newspapers?
Yes, let’s just call that category, Media,
because it’s really the same application. “Spend
“x” dollars with us this quarter versus the same
quarter next year, and we’re going to give you a
couple of vacations, one to give away at your place
of business and one for yourself. In fact, we can
do a remote radio broadcast from the front of your
store next Saturday to kick off this great
promotion.”
Incentive Ideas
For Real Estate
How would Real Estate
work?
Real Estate can work in terms of offering an
incentive to the individual Real Estate Agents. In
other words, I might make call on the Real Estate
Agency Owner and tell him about the benefits of
offering vacation incentives as an incentive to his Real
Estate Agents for who’s the best person at getting
listings, signing up people, selling homes, things
of that nature. There are legalities involved with
Real Estate Agents offering it to a consumer for
listing their home with them, so we’re not talking
Real Estate Agent to consumer; we are talking Real
Estate Owner to his particular Agent. But Real
Estate Agents can give a thank you for listing a
home with them.
Incentive Ideas
For Retail Stores
Well, Retail Stores is kind of a general category
where you can build traffic at your store by
offering the vacation incentives as a giveaway.
I just think that most retail stores are going to
get into some sort of sweepstakes situation and I
would like to encourage people that as they go out
and sell sweepstakes to not keep this as a one
vacation giveaway but to encourage them to do a
vacation given away every day or a vacation given
away every Friday for the next six or eight weeks,
something of that nature. This will build
excitement as well as really increase the business
for the retailer.
Incentive Ideas
For Restaurants
How
would Restaurants use vacations?
Well, there’s probably a number of ways. And
let’s start with, “Buy a steak, get a vacation.”
Well, I guess that’s not really relevant. But
there’s a number of things that Restaurants are
trying to accomplish. Possibly a major Restaurant
might have a contest with their Food Servers to
increase an average check. So they might give away
vacation incentives to their staff for a certain performance
over let’s say, a month period of time. So if I can sell desserts this month and
increase my average ticket by 10 or 15% I might get
the vacation incentive at the end of the month if I did that
overall.
And the profitability to the Restaurant more than
pays for the vacation.
You know,
another great opportunity I think is with major
Restaurant chains. A lot of times we can call on
Regional offices for those chains and I think the
vacation is a great incentive for Managers. Where
the Regional Manager might visit certain stores in
that chain and have performance goals for them. Or
perhaps a Manager got a great score on his Health
Department score, whatever the case may be. Perhaps
he has his displays up properly, and that Regional
Manager would reach in his briefcase and simply hand
that Manager a great vacation as an instant thank
you and “’Atta Boy” for him. So I think that can
really build a relationship and really increase
performance and get that Restaurant chain to
accomplish what they want.
Another idea that
comes to mind for me that’s in the Restaurant
category is the Pizza idea with the Pizza Delivery
fellow. Every 500th pizza is going to
get a family vacation. "It could be you" and put it
right on the box. Do a great promotion saying, “The
500th pizza that we deliver is going to
get a great family vacation and it could be you!”
Incentive Ideas
For Roofing Companies
Roofing Companies, a typical type of application
would be, “Get your roofing done with us. You are
going to get a vacation. I will be back next
Friday. Let me take a look at the other bids that
you have and if you’ll give us a chance to show you
that we have a more than comparable product to those
bids or at least let give us a chance to match it,
we are going to give you a great vacation.”
Incentive Ideas
For
R.V. Dealers
Isn’t that R.V. Dealer going to tell me he is
selling “a vacation on wheels”? He is, but when I go to a places
like Las Vegas, I see a parking lot full of R.V.
vehicles and people staying actually at the hotel.
So people don’t live in recreational vehicles, they
simply take them as part of their vacation and
certainly during their stay, they’re going to want
to stay a couple of days at a great hotel. And why
can’t that hotel be one of them that’s on our
vacation program? So it’s a great addition to the
purchase of the R.V. “As our thank you, we’re going
to give you a great vacation.”
The R.V. Dealer certainly could
create a sense of urgency in talking with his
clients, “Say if you purchase before the end of this
month, you’ve got the great family vacation to go
along with this recreational vehicle.”
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Incentive Ideas
For
Safety Awards
Safety
Awards is next on your list.
Another general category. A kind of internal
promotion, we talked about it earlier but I just put
that on here as a little reminder so that people
would remember that Safety is big business. People
are always trying to decrease insurance costs and
our vacations as an incentive for people to have a
safe year, to not have any accidents, whether they
be in a vehicle or simply accidents by falling, is
going to save a lot of money so it’s something
should be brought up with all clients.
Incentive Ideas
For
Satellite Systems
Big business these days is Satellite
Systems.
Satellite Systems, various electronic installations
that can take place inside a home, offer vacation
incentives as an incentive to do business with me
versus someone else.
Incentive Ideas
For
Security Systems
Security Systems
and probably it’s not going to be for the
installation of a Security System but again, it’s
going to be that service contract. Getting people
to sign up on a longer-term contract for them to
monitor that Security System.
Although
there are some Security Stores out there these days
that sell a number of different security products
and again that can get back into the Manufacturer.
There will be Manufacturers there that have a number
of different security items that they are wanting to
push. So that is just another opportunity that
people might take a look at.
Incentive Ideas
For Siding
Siding would be, “Get your siding with us and get a
vacation”. And another opportunity for them to get
a look at the last bid.
What a closing opportunity!
Many Siding companies also use
telemarketers and they might use vacation incentives as an
incentive within their telemarketing department,
getting people to make more phone calls and get
better success on the telephone.
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Incentive Ideas
For
Team Uniforms
Team
Uniforms.
Well, in terms of Team Uniforms, a lot of,
let’s look at Little Leagues where the team has to
be supplied with uniforms. So if I owned a Team
Uniform store I would want to give an incentive for
the teams in my city to come to me versus a
competitive store. So why wouldn’t I offer
vacation incentives to every team that came in? And that team
would be awarded the vacation and they could use it
as a fundraiser to raise funds to pay for those
uniforms that I’m selling. I think it’s just a
beautiful match. Or the Coach could just take it and go
on vacation too for all the hard work as the coach.
Incentive Ideas
For
Trade Organizations
Trade Organizations.
Trade Organizations, when I think of Trade
Organizations, I think of Trade Shows. And a lot of
Trade Organizations have Trade Shows in their
industry. Maybe it’s the milk producers’ industry
or the packaging industry, they all have shows and
they might offer our vacation incentives to members that sign
up for special memberships, or higher cost
memberships or simply to use at their Trade Shows.
“Come into our booth. Register for a vacation that
we’re giving away.” Each of the members can do that
in their booth and the Trade Organization can
sponsor that. And the way they sponsor it is by
getting people buying booths to purchase the
vacation as part of the cost of the booth space.
Well another idea that comes to mind for
me is if that Trade Organization is sponsoring
a Trade Show. They are probably going out to their
various members and trying to get them to
participate in that Trade Show. They’re probably
going to charge them a certain fee for their booth
at the Trade Show. So they might attach vacation
incentives to the larger booth spaces. “Last year
Wayne, you got a 10’ x 10’ booth at the show. This
year you might upgrade to a 10’ x 20’ booth, because
with every 10’ x 20’ booth we’ve got a great family
vacation that we can give you that you can either
use at your booth to draw attention or you can just
go on vacation yourself, Wayne.”
Incentive Ideas
For Trucking Companies
Trucking companies. Trucking companies
have clients that ship freight across the country.
And it’s pretty big business. So a Trucking company
might offer the vacation incentives to someone for giving them
all of their freight business, is that right?Or at least increasing that freight
business. Let’s look at what these companies are
selling. Trucking companies are selling freight
services.
A couple
of other things that come to mind, a lot trucking
companies are interested in recruiting drivers.
You’ll see ads on the backs of their trucks
sometimes, saying call this number. We need
drivers. This is a great opportunity for you. Once
again the vacation incentives can be again an extra incentive
to recruit drivers to their company versus someone
else’s.
And
trucking companies’ insurance costs are astronomical
so safe driving, safety, another thing called lead
foot awards where drivers are saving on gasoline by
being more fuel conscious are all great incentives
that the Trucking company can offer its employees,
its drivers the vacation for a great performance.
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Ideas - U
Incentive Ideas
For Uniform Services
Uniform
Services.
Another contract type services where uniforms may be
offered and cleaned by a service and industries use
these services. It’s a competitive business. It
involves long-term service contracts where lockers
are installed in a place of business. “Gee, if you
will let us be your Uniform Service Company, we’re
going to give you a vacation a month to be given
away to your employees as a safety award or an
employee of the month contest.” So that Uniform
service or any other service selling industry can
really be a marketing partner to that business.
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Ideas - V
Incentive Ideas
For Vending Services
Vending Services.
Vending Services you might offer the vacation
incentives for
vending space at a particular place of business
whether it’s a gumball machine or a Coca-Cola
machine. The space is very valuable so they offer
the vacation incentives to a Store Owner.
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Ideas - W
Incentive Ideas
For
Wedding Industry
Wedding
industry, which just seems like the perfect
application for the vacation incentive. “Let
me cater your wedding, I’ll give you your
honeymoon.” “Buy your engagement set from me,
I’ll give you your honeymoon.” “Let me take
your pictures, I’ll give you your honeymoon.”
“Let me do your flowers, I’ll give you your
honeymoon.” “Rent your tuxedos here”
“Buy your gown here.” It’s just a tremendous
industry and everyone wants a honeymoon and not
everyone can take one. But even if they can
afford to take one, everyone would love to have
another family vacation.
Incentive Ideas
For
Windows
Windows is next on the list. It’s
another one that is similar to Doors, or Roofing, or
Siding or any of those building trades companies.
“Get your windows done with us. Get a whole house
of windows done. Buy us and we’re going to give you
a great family vacation.” And many Window companies are trying to
build loyalty with Contractors as well.
Window Treatments. Draperies, blinds,
big, big business. Very expensive product and this
might be an industry where the Window Treatment
store is trying to build relationships with Interior
Designers, Interior Decorators as well as possibly
with Contractors who might be putting blinds into
little spec homes and things of that nature.
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Ideas - X
Incentive Ideas
For
X-ray Apparel & Supplies
These guys
go and call on Hospitals, Doctors’ offices and
places like that. You have things like film, and various other
pieces of equipment for that industry so why
couldn’t they offer the vacation as an incentive to
do business with them or do an increased amount of
business with them.
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Ideas - Y
Incentive Ideas
For
Yellow Page
Advertising
Speaking of competitive businesses,
Yellow Page Advertising. There are all kinds of
different telephone books out there in this day and
age.
And Yellow Page Advertising is quite expensive so
it’s not unreasonable for a company to be paying
possibly $500 a month for that advertising. And if
I was paying $500 a month for advertising, I sure
would like that Yellow Page Advertising Directory
Manager to offer me a vacation incentive for my business.
Well, what he might do is he might come
in and say, “Wayne, last year you took a two column
inch ad and this year we would like to see you
upgrade that to a quarter page and if you did that
we have this wonderful family vacation that we could
include in your advertising package.”
Or perhaps I, as the Business Owner, would want to
include a vacation as an extra incentive on the
coupons in the back of the Yellow Pages to just add
a point of difference and to show why my business is
a little bit different. Or the Yellow Page company
could offer me that opportunity saying, “Do you want
to participate in our special Vacation Celebration
Coupons?”
Free Promotional
Ideas - Z
Incentive Ideas
For Zoos
Last on the
lists, is Zoos. If we’re going to have a session that
says basically applications from A to Z, then we
must have a Z. So let’s make it Zoos. I would
think that Zoos would be someone I would call on if
they were going to use our product as a fundraiser,
possibly a special member award, or member Thank Yous
to give their top contributors.
We have
covered a lot of different industries. I think that
anybody ought to have a way to expand their
consciousness here of lots of different ways to call
on different businesses and give them tons of ideas
of ways to use the vacation incentive promotion.
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