|
American
Express Incentives Survey
When American Express Incentive Services
(AEIS) polled Americans at random,
63
percent said that their loyalty to their
employers would increase if they had an
ongoing incentive program that allowed
them to choose rewards that were
personally relevant. |
| |
|
Bank - 676% Increase On Targeted
Accounts
A bank
achieved a 676% increase on their target
accounts and a 249% increase
on total
consumer accounts opened during a 6 week
promotional period. |
|
|
|
Medical
Supplier - 236% Over Goal
The
objective of the 180 day promotion was
to reactivate dormant accounts and
switch current customers into a new
product line. The promotion
surpassed their goal by 236% by
generating $521,172.00 from dormant
accounts and created over
$1.2 Million in sales from the new
product line. |
|
|
|
Auto Dealer -
163% Increase In Sales
An
auto dealer wanted to increase unit
sales over a 60 day period. The
vacation was offered for any purchase of
a new or used car or truck.
The result was a 163% total increase in
business.
-
29% Increase In New Car
Sales
-
34% Increase In Used Car
Sales
-
100% Increase In New
Truck Sales
|
|
|
|
Newspaper -
650% Over Original Goal
The purpose of this promotion was to
achieve an incrementally increase in
advertising dollars from existing
advertisers during a 90 day period.
To qualify the advertisers had to spend
$1,000.00 more than the same time period
of the previous year. This
resulted in $150,000.00 in advertising
purchases during a 90 day period. |
|
|
|
Real Estate
Agency - Increased Listings 45% A Week
This 60
day promotion was open to consumers and
the agents. The consumer had to
list their house for 5 months to qualify
and the agent had to secure 5 listings
of $50,000.00 or more in one month.
The result was the agency increased the
number of homes they listed by 5 every
single week. That's a 45%
increase in listings per week.
|
|
|
|
Bank -
$4,152,850.00 In New Loans In Only 30
Days
A 30 day
promotion was targeted customers with
HELOCs. To qualify for this
promotion the HELOC had to less than 40%
utilized, the customer had to have at
least $10,000.00 in new advances, and
the average loan balance of at least
$10,000.00 must be maintained for at
least 60 days. The result
was the average loan was $17,090.00 and
a total of $4,152,850.00 in new loan
volume for the bank. |
